Website: www.foxsports.com

Staff Involved:

FOX Sports: President, Marketing: Robert Gottlieb; SVP, On-Air Promotions: Bill Battin; SVP, Brand Marketing: Whit Haskel; VP, Creative: Blake Danforth; VP, Production: Claudina Mercado; VP, Production: Keith Hritz; Lead Creative Director: Gary Van Dzura; Sr. Creative Director: Steve Lewis; Sr. Director, Brand Marketing: Lee Blevins; Director, On-Air Promotions: Meghan de Andrade; Production Coordinator: Meghan Rock

Moving Parts Inc. (Production Company): Director: Gary Van Dzura; Executive Producer: Matt Van Buren; Director of Photography: Autumn Durald Arkapaw; Producer: Cary Gillespie

The Den Editorial (Edit): Executive Producer: Jenn Mersis; Editor: Aaron Tompkins; AE / Editor: Evan Carp; Sr. Producer: Jessica Davis

JAMM Visual (VFX): Executive Producer: Asher Edwards; VFX Supervisor: Jake Montgomery; Sr. Flame Artist / VFX Supervisor: Pat Munoz; Producer: Anna Dood; Production Coordinator: Anne-Marie Depauw

Superexploder (Audio): Executive Producer: Meredith Nazzaro; Audio Engineer: Jody Nazzaro

Company 3 (Color): Sr. Producer: Mario Castro; Colorist: Bryan Smaller

2023 Women’s World Cup - Key Art

FOX Sports: President, Marketing: Robert Gottlieb; SVP, Off-Air Promotions: Rod Chiabai; Art Director: Art Sassoe; Director, Off-Air Marketing: Miki Masuda; Sr. Creative Director: James Tu; Photographer:Justin Stephens

2023 Women’s World Cup - Liberty Alex

FOX Sports: President, Marketing: Robert Gottlieb; SVP, Brand Marketing: Whit Haskel; VP, Brand Marketing: Keri Gajewski; Sr. Director, Brand Marketing: Lee Blevins; Sr. Creative Director: Steve Lewis; SVP, Off-Air Promotions: Rod Chiabai; Director, On-Air Promotions: Meghan de Andrade; Manager, Brand Marketing: Nadia Kim; Production Coordinator: Meghan Rock

Martha Hunt Productions: Producer: Lissa Weiss; Art Director: Ken Russell; Scenic Artist: Sarah Bess Cook; Scenic Face: Jamie Grove

Co-Collaborators/Vendors: DeRouchey Foam, Cokreate

BeCore, Inc: Sr. Producer: KJ Knies; Associate Producer: Marina Burke

2023 Women’s World Cup - Hometown Heroes

FOX Sports: President, Marketing: Robert Gottlieb; SVP, On-Air Promotions: Bill Battin; SVP, Brand Marketing: Whit Haskel; VP, Creative: Blake Danforth; VP, Production: Claudina Mercado; VP, Production: Keith Hritz; Sr Director, On-Air Promotions: Andrea Nicholson; Sr Director, Strategies & Creative Partnerships: Steven Wexler; Sr. Manager, Marketing Operations: Maria Pagano; Manager, Marketing Operations: Anna Henderson; Creative Director: Ryan Watson; Producer: Lauren Hodge; Producer: Shea Sizemore; Writer / Producer: Nick Byerly; Room Producer: Mathew Berris; Talent: Greg Olsen; Production Coordinator: Logan Bryson

Unrivaled Films (Production Company): Director of Photography: Joseph Beckham; Producer: Jon Housholder;Producer: Jeff Schafer; Camera B A/C: Micah Goodwin; Grip: Bren Kunze; Gaffer: Caleb Hyatt; Teleprompter: Sarah Melandro; Audio: Uzi Udogwu

Studio City (Post Production Company): Steve Van Wormer, Nate Ferrell, Joe Tamanini, Sofia Dieck

Entry: The 2023 FIFA World Cup in Australia and New Zealand would be FOX’s third Women’s Tournament and an opportunity for the back-to-back defending champion USWNT to capture a third World Cup in a row. This, along with the unprecedented rise of the women’s game and the rapid development of rival international programs, allowed FOX for the first time to approach the tournament and team USA’s quest for glory with more insight, fun, and added swagger.

Website: www.continentaltire.com

Staff Involved:

Continental Tire: Travis Roffler, Brian Beierwaltes, Amanda Stack, Chuck Flannagan, Julie Conlin, Robert Williams

rEvolution Sports Marketing Agency: Rene Ramirez, Annalise Fowler, Alexis Cohen, Justin Singerman, Michael Alexander, Peter Weise, Alana Domash, Emily Campanale, Amy Hein, Colleen Cooney, Seamus Doheny, Collin Diederich, and Allison Edwards

Entry: Continental Tire's 14-season partnership with MLS as the Official Tire showcases their unwavering commitment to excellence, innovation, and the "Smart Choice in Tires" message. In collaboration with rEvolution, they crafted a multifaceted MLS strategy:

MLS-Specific Broadcast Spots: Engaging TV audiences with soccer-focused commercials emphasizing smart choices.

Field-Level TV-Visible Signage: Strategically placed signage for maximum visibility during televised matches.

Social Media Content: Compelling video series featuring MLS players to engage an online fanbase.

Experiential Activations: Unique fan experiences, including co-branded scarves, Rocket League in real life, product education, and exclusive ticket opportunities.

Success in 2023 will be measured by club visits, scarves distributed, leads generated, ticket utilization, and digital impressions.

This partnership epitomizes Continental Tire's innovation and dedication, authentically integrating their brand into North American soccer culture. They challenge sports marketing norms through strategic brand integration across broadcast, digital, video content, experiential, and in-stadium exposure.

Continental Tire's partnership with MLS is a model of collaboration — elevating both brands. Their long tenured commitment to soccer resonates deeply with fans, fostering loyal advocates on and off the field. Continental is proud of their transformative approach to sports marketing and their unwavering dedication to excellence in their MLS partnership.

Website: www.philadelphiaunion.com

Staff Involved:

Amanda Young Curtis, Samantha Leybman, Marcos Pina, Camilo Villavicencio, Tom Via, Kylie Mocarski, Legend Shaun Kreider, Chris Langton

Entry: This summer Major League Soccer and Liga MX embarked on an incredible first-of-its-kind tournament. 47 clubs between two leagues, three countries in 30 days; one championship. Leagues Cup was part of the evolution of the successful partnership between MLS and LIGA MX that launched in 2018. Our Leagues Cup campaign sought to engage current fans of the Union and MLS while capturing Liga MX and new fans in the Philadelphia area. This integrated marketing campaign sought to humanize what it means to be a soccer fan, a Union fan, and an MLS or Liga MX fan.

The Union’s Leagues Cup campaign focused on three main tactics, paid advertising, grassroots events, and meaningful storytelling content. We developed four heartfelt stories through video and released them sporadically during the lead-up to Leagues Cup in a way to educate fans leading into the tournament of what Leagues Cup is, while building out the narrative of the Cup. The campaign was supported with a robust media campaign of OOH, radio, social, and digital, in addition to an extensive grassroots presence to continue to build excitement during the duration of the tournament.

Website: www.lagalaxy.com

Staff Involved:

Will Misselbrook, Barbara Maningat, Christina Archer, Juan Neira, Vicky Mercado, Kevin Acevedo, Isabel Futral, Calysta Tyree, Nelson Arriaza, Charles Bergman, Cody Vicente, Kristen Vasquez, Michael Angello Garcia, Zoe Taylor, Robert Mora, Jon Lorentz, Mike Ortiz, Juan Roman, Max Lin, Kacy Kobakof

Entry: The LA Galaxy's execution of the inaugural MLS Los Angeles rivalry game at the historic Rose Bowl Stadium was the standout Integrated Marketing Campaign of the year, a groundbreaking achievement. Despite adverse weather leading to promotional delays, the team orchestrated a triumphant sell-out event on July 4th, etching an unforgettable moment in the city's history.

The strategic brilliance unfolded across nine diverse mediums, seamlessly blending historical ties to the Rose Bowl Stadium with contemporary design preferences. The campaign began with a pristine, brand-forward approach, maintaining coherence. An agile response to the rescheduled game included a refreshed look, reigniting fan engagement. Beyond traditional advertising, the team strategically utilized print, digital, social, out-of-home (OOH), and radio channels, complemented by branded content and designs shared across club platforms.

Community immersion ensured the campaign's evolution beyond production boundaries, establishing a continual presence in the community and fanbase. Success metrics, highlighted by a sold-out crowd of 82,110 fans, not only broke the MLS attendance record but also underscored the innovative and all-encompassing nature of the LA Galaxy's strategic approach. This integrated campaign marked a historic milestone, exemplifying a dynamic and pioneering spirit in sports marketing.