2023 FINALISTS:
Event of the Year
-
"El Clásico de México" (Club America and Chivas de Guadalajara) - PRIMETIME Sports
Website: www.ptimesports.com
Staff Involved:
Fernando Orvañanos - Executive Producer
Gustavo Dominguez - Executive Producer
Ricardo de los Rios - Marketing and Promotions Director
Orlando Silver - VP of Production & Content Strategy
Ingrid Martinez - Director of Operations
Waldo Amador - Game Presentation Sr. Producer / Partnership Marketing
Jaime Vazquez - Director of Business Development
Carel Roffiel - Business Development manager
Daniel Mora - Team Hospitality manager
Javier Martel - Soccer Operations
Andres Castañeda - Project Coordinator
Vanessa Murillo - Operations & Partnerships Coordinator
Giovanni Diaz- Operations Manager
Charlie Chicko - Venue Director
Rick Castillo - Venue Director
Antonio Ortega - Accounting Director
Jeslynn Mendoza - Accounting Manager
Sinhue Mendoza - Media Relations
Yvonne Carrazco - Media Relations
Alondra Gonzalez - Press Officer
Entry: The 2023 edition of El Clásico de México between Club America and Chivas de Guadalajara, an event produced by PRIMETIME Sports in the U.S., stands as a historic milestone, breaking records (86,134) and redefining the landscape of soccer events. Hosted at the illustrious Rose Bowl Stadium, the game achieved the remarkable feat of setting the largest attendance record for a match between two Mexican clubs in the U.S. Simultaneously, it proudly claimed the title of the most attended game between any two clubs from the Americas in the U.S. This distinction is accentuated by the exclusive status of being the sole annual sporting event broadcast live on both Telemundo and Univision, the two largest Spanish networks in the U.S.
Unforgettable moments unfolded during the halftime show of El Clásico de México, headlined by the Grammy nominated Mexican regional band 'Los Tucanes de Tijuana.' Their electrifying performance left an indelible mark on a record-breaking crowd of over 86,000 fans,
El Clásico de México on October 15th, 2023, at the Rose Bowl will be enshrined as one of the year's premier events, where the convergence of culture, music, and soccer encapsulated the rapid growth of the sport in North America.
-
Old Rivals. New York. (Manchester United vs. Arsenal FC at MetLife Stadium) - AEG
Website: www.oldrivalsnewyork.com
Staff Involved:
Kara Korber - Senior Director, Business Development, AEG/LA Galaxy
Taylor Racioppi - Director, Business Development, AEG/LA Galaxy
James McClune - Manager, Business Development, AEG/LA Galaxy
Entry: In July 2023, AEG partnered with Manchester United and Arsenal FC, two of the most popular and powerful soccer clubs in the world, to promote a sold-out, record-breaking friendly in the New York market. The matchup, dubbed "Old Rivals. New York"., marked the first time the two teams had ever faced off on U.S. soil.
More than 82,000 fans gathered at MetLife Stadium on July 22 for the thrilling 2-0 match. The game was broadcasted on ESPN, drawing an additional viewership of more than 400,000 in the U.S.
The game set several revenue and attendance records, including:
Highest attended soccer match in New Jersey state history
Highest grossing friendly match in Manchester United and Arsenal team histories
AEG led all operations, ticket sales, marketing, PR, sponsorship and broadcast efforts around the game.
-
2023 Leagues Cup - MLS and LIGA MX
Website: www.leaguescup.com
Staff Involved: Various across MLS and Liga MX
Entry: Four weeks, three countries, two leagues, one champion. In a new chapter for soccer in North America, the inaugural edition of Leagues Cup featured all 47 first division professional soccer clubs in the U.S., Mexico and Canada competing in a World Cup-style tournament consisting of 77 total matches across 29 venues. In an unprecedented move in soccer history, MLS and LIGA MX paused their seasons for the first time. Featuring a substantial amount of total prize money, the top-three finishers also qualified for Concacaf Champions Cup, and the winner qualified directly to the Concacaf Champions Cup Round of 16. Key moments included Lionel Messi’s highly anticipated debut match with Inter Miami CF and a sellout crowd of 30,000 fans for the title match between Inter Miami CF and Nashville SC, and total attendance reached 1.3 million, with an average of 17,000 fans per match. With 3.26 goals being scored per game and 36 matches having four or more goals being scored, fans viewing both in person and from around the world were treated to fast paced action that featured superstars across MLS and LIGA MX in a tournament that marked a new milestone for the sport.
-
LA Galaxy at the Rose Bowl
Entry Name: LA Galaxy at the Rose Bowl
Website: www.lagalaxy.com
Staff Members Involved in the Project: The entirety of the LA Galaxy staff, spearheaded by the Game Presentation & Events Department.
Game Presentation & Events Dept.
* Nicolas Gilbert
* Jon Reisdorf
* Rachael Feldberg
* Jeremy Gonzalez
* Paul Lopez
Entry: The LA Galaxy's submission for Event of the Year highlights their July 4th, 2023 match against LAFC at the Rose Bowl Stadium. Originally scheduled for February 25th, inclement weather led to a rescheduled Independence Day event, attracting a record MLS crowd of 82,110 fans. Planning began in late 2022, aiming to convert the Rose Bowl into a Galaxy stronghold with extensive branding, videoboard graphics, and a vibrant SoccerFest village. SoccerFest kicked off the fan experience with live music, partner activations, and player autographs. Inside the stadium, the fusion of a Galaxy game with Independence Day festivities, including pregame shows and pyrotechnics, created an unforgettable atmosphere. Community engagement was prioritized, with the event's global impact seen in over 9.1 million impressions on Galaxy's social platforms, showcasing MLS's growth and soccer's significance in American sports. The meticulously planned event set a new standard for MLS experiences, elevating the league's international profile.
-
San Diego Wave FC Final Home Match - Fan Appreciation Night & NWSL Shield Celebration
Website: www.sandiegowavefc.com
Staff Involved:
Brittany Alvarado – Video & Creative Manager
Pablo Avila Alvarez – Account Executive, Ticket Sales
Gina Berk – Merchandise Manager
Jesse Beltran – Director, Operations & Facilities
Brandon Bullas – Graphic Design Manager
Jennifer Carrillo – Senior Director, Merchandise
Monica Cortez – Merchandise Coordinator
Karla Cortez – Manager Ticket Operations & CRM
Victoria Diaz – Creative Services Manager
Kaila Escay-Cruz – Senior Coordinator, Membership Services
Tyler Emerick – Senior Director, Brand & Content
Angelica Gamez – Account Executive, Corporate Partnership Sales
Jessica Huth – Account Executive, Ticket Sales
Elyse Lamonde – Community Relations Coordinator
Abel Lopez – Facilities Coordinator
Alyssa Maitoza – Director, Corporate Sponsorship Sales
Kristina Perez – Events & Engagement Manager
Oleene Perera – Manager, Corporate Partnership Marketing
Antonio Rivera – Coordinator, Ticket Operations
Efrain Rojas – Operations Coordinator
Louis Schenk – Manager, Corporate Partnership Sales
Kiley Sullivan – Senior Manager, Digital Marketing
Emma Vanderhyden – Social Media Manager
Entry: On October 15th, San Diego Wave FC hosted a memorable Fan Appreciation Day, marking the final home match of the regular season. The event, sponsored by PNC Bank, featured a title match, complete with a basketball jersey giveaway inspired by the Wave crest. Through extensive marketing efforts, including a successful ticket promotion offering free kids' tickets, the team sold over 5,600 single-game tickets. The anticipation was palpable, with lines forming around the stadium hours before kickoff.
The day kicked off with a lively pregame Fan Fest hosted by corporate partner Siete, offering various activities and attracting local celebrities. The highlight of the day was not just the culmination of the regular season but also the possibility of the Wave clinching their first-ever trophy. With a victory, the team was prepared for a potential post-game award ceremony, including 2023 Shield Winner t-shirts.
Fan Appreciation Day marked a significant moment in San Diego Wave FC's history, celebrating a successful regular season and the thrilling prospect of claiming their first-ever title. The overwhelming turnout, local celebrity presence, and the excitement surrounding the event made it an unforgettable day for players, community leaders, supporters, and fans alike.