2023 FINALISTS:

Event of the Year

  • "El Clásico de México" (Club America and Chivas de Guadalajara) - PRIMETIME Sports

    Website: www.ptimesports.com

    Staff Involved:

    Fernando Orvañanos - Executive Producer

    Gustavo Dominguez - Executive Producer

    Ricardo de los Rios - Marketing and Promotions Director

    Orlando Silver - VP of Production & Content Strategy

    Ingrid Martinez - Director of Operations

    Waldo Amador - Game Presentation Sr. Producer / Partnership Marketing

    Jaime Vazquez - Director of Business Development

    Carel Roffiel - Business Development manager

    Daniel Mora - Team Hospitality manager

    Javier Martel - Soccer Operations

    Andres Castañeda - Project Coordinator

    Vanessa Murillo - Operations & Partnerships Coordinator

    Giovanni Diaz- Operations Manager

    Charlie Chicko - Venue Director

    Rick Castillo - Venue Director

    Antonio Ortega - Accounting Director

    Jeslynn Mendoza - Accounting Manager

    Sinhue Mendoza - Media Relations

    Yvonne Carrazco - Media Relations

    Alondra Gonzalez - Press Officer

    Entry: The 2023 edition of El Clásico de México between Club America and Chivas de Guadalajara, an event produced by PRIMETIME Sports in the U.S., stands as a historic milestone, breaking records (86,134) and redefining the landscape of soccer events. Hosted at the illustrious Rose Bowl Stadium, the game achieved the remarkable feat of setting the largest attendance record for a match between two Mexican clubs in the U.S. Simultaneously, it proudly claimed the title of the most attended game between any two clubs from the Americas in the U.S. This distinction is accentuated by the exclusive status of being the sole annual sporting event broadcast live on both Telemundo and Univision, the two largest Spanish networks in the U.S.

    Unforgettable moments unfolded during the halftime show of El Clásico de México, headlined by the Grammy nominated Mexican regional band 'Los Tucanes de Tijuana.' Their electrifying performance left an indelible mark on a record-breaking crowd of over 86,000 fans,

    El Clásico de México on October 15th, 2023, at the Rose Bowl will be enshrined as one of the year's premier events, where the convergence of culture, music, and soccer encapsulated the rapid growth of the sport in North America.

  • Old Rivals. New York. (Manchester United vs. Arsenal FC at MetLife Stadium) - AEG

    Website: www.oldrivalsnewyork.com

    Staff Involved:

    Kara Korber - Senior Director, Business Development, AEG/LA Galaxy

    Taylor Racioppi - Director, Business Development, AEG/LA Galaxy

    James McClune - Manager, Business Development, AEG/LA Galaxy

    Entry: In July 2023, AEG partnered with Manchester United and Arsenal FC, two of the most popular and powerful soccer clubs in the world, to promote a sold-out, record-breaking friendly in the New York market. The matchup, dubbed "Old Rivals. New York"., marked the first time the two teams had ever faced off on U.S. soil.

    More than 82,000 fans gathered at MetLife Stadium on July 22 for the thrilling 2-0 match. The game was broadcasted on ESPN, drawing an additional viewership of more than 400,000 in the U.S.

    The game set several revenue and attendance records, including:

    Highest attended soccer match in New Jersey state history

    Highest grossing friendly match in Manchester United and Arsenal team histories

    AEG led all operations, ticket sales, marketing, PR, sponsorship and broadcast efforts around the game.

  • 2023 Leagues Cup - MLS and LIGA MX

    Website: www.leaguescup.com

    Staff Involved: Various across MLS and Liga MX

    Entry: Four weeks, three countries, two leagues, one champion. In a new chapter for soccer in North America, the inaugural edition of Leagues Cup featured all 47 first division professional soccer clubs in the U.S., Mexico and Canada competing in a World Cup-style tournament consisting of 77 total matches across 29 venues. In an unprecedented move in soccer history, MLS and LIGA MX paused their seasons for the first time. Featuring a substantial amount of total prize money, the top-three finishers also qualified for Concacaf Champions Cup, and the winner qualified directly to the Concacaf Champions Cup Round of 16. Key moments included Lionel Messi’s highly anticipated debut match with Inter Miami CF and a sellout crowd of 30,000 fans for the title match between Inter Miami CF and Nashville SC, and total attendance reached 1.3 million, with an average of 17,000 fans per match. With 3.26 goals being scored per game and 36 matches having four or more goals being scored, fans viewing both in person and from around the world were treated to fast paced action that featured superstars across MLS and LIGA MX in a tournament that marked a new milestone for the sport.

  • LA Galaxy at the Rose Bowl

    Entry Name: LA Galaxy at the Rose Bowl

    Website: www.lagalaxy.com

    Staff Members Involved in the Project: The entirety of the LA Galaxy staff, spearheaded by the Game Presentation & Events Department.

    Game Presentation & Events Dept.

    * Nicolas Gilbert

    * Jon Reisdorf

    * Rachael Feldberg

    * Jeremy Gonzalez

    * Paul Lopez

    Entry: The LA Galaxy's submission for Event of the Year highlights their July 4th, 2023 match against LAFC at the Rose Bowl Stadium. Originally scheduled for February 25th, inclement weather led to a rescheduled Independence Day event, attracting a record MLS crowd of 82,110 fans. Planning began in late 2022, aiming to convert the Rose Bowl into a Galaxy stronghold with extensive branding, videoboard graphics, and a vibrant SoccerFest village. SoccerFest kicked off the fan experience with live music, partner activations, and player autographs. Inside the stadium, the fusion of a Galaxy game with Independence Day festivities, including pregame shows and pyrotechnics, created an unforgettable atmosphere. Community engagement was prioritized, with the event's global impact seen in over 9.1 million impressions on Galaxy's social platforms, showcasing MLS's growth and soccer's significance in American sports. The meticulously planned event set a new standard for MLS experiences, elevating the league's international profile.

  • San Diego Wave FC Final Home Match - Fan Appreciation Night & NWSL Shield Celebration

    Website: www.sandiegowavefc.com

    Staff Involved:

    Brittany Alvarado – Video & Creative Manager

    Pablo Avila Alvarez – Account Executive, Ticket Sales

    Gina Berk – Merchandise Manager

    Jesse Beltran – Director, Operations & Facilities

    Brandon Bullas – Graphic Design Manager

    Jennifer Carrillo – Senior Director, Merchandise

    Monica Cortez – Merchandise Coordinator

    Karla Cortez – Manager Ticket Operations & CRM

    Victoria Diaz – Creative Services Manager

    Kaila Escay-Cruz – Senior Coordinator, Membership Services

    Tyler Emerick – Senior Director, Brand & Content

    Angelica Gamez – Account Executive, Corporate Partnership Sales

    Jessica Huth – Account Executive, Ticket Sales

    Elyse Lamonde – Community Relations Coordinator

    Abel Lopez – Facilities Coordinator

    Alyssa Maitoza – Director, Corporate Sponsorship Sales

    Kristina Perez – Events & Engagement Manager

    Oleene Perera – Manager, Corporate Partnership Marketing

    Antonio Rivera – Coordinator, Ticket Operations

    Efrain Rojas – Operations Coordinator

    Louis Schenk – Manager, Corporate Partnership Sales

    Kiley Sullivan – Senior Manager, Digital Marketing

    Emma Vanderhyden – Social Media Manager

    Entry: On October 15th, San Diego Wave FC hosted a memorable Fan Appreciation Day, marking the final home match of the regular season. The event, sponsored by PNC Bank, featured a title match, complete with a basketball jersey giveaway inspired by the Wave crest. Through extensive marketing efforts, including a successful ticket promotion offering free kids' tickets, the team sold over 5,600 single-game tickets. The anticipation was palpable, with lines forming around the stadium hours before kickoff.

    The day kicked off with a lively pregame Fan Fest hosted by corporate partner Siete, offering various activities and attracting local celebrities. The highlight of the day was not just the culmination of the regular season but also the possibility of the Wave clinching their first-ever trophy. With a victory, the team was prepared for a potential post-game award ceremony, including 2023 Shield Winner t-shirts.

    Fan Appreciation Day marked a significant moment in San Diego Wave FC's history, celebrating a successful regular season and the thrilling prospect of claiming their first-ever title. The overwhelming turnout, local celebrity presence, and the excitement surrounding the event made it an unforgettable day for players, community leaders, supporters, and fans alike.