Staff Involved:

Georgia O'Donoghue - Vice President of Business

Molly Paterno - Sr. Director of Marketing, Atlanta United

Kacey Covino - Director of Marketing Brand & Strategy, Atlanta United

Diego Pinzon - Director of Digital Media, Atlanta United

Daniela Burleyson - Manager of Social Media, Atlanta United

Matt Moore - Director of Broadcast & Video, Atlanta United

Rafael Araica - Sr. Video Producer & Documentary Director, Atlanta United

Brandon Magnus - Lead Photographer, Atlanta United

Tucker Brooks - Creative Director, Atlanta United

Scotty Crowe - Producer, Freelance

Julia Chongralides - Director & Executive Producer of Game Presentation

Sydney Cruz - Marketing & Fan Engagement Coordinator, Atlanta United

Pat Gaitan - Manger of Events & Live Entertainment, Atlanta United

Hannah Jordan - Director of Corporate Sponsorships, Atlanta United

Chris Raimondi - Manager of Brand Communications, Atlanta United

Nisha Schmitt - Director of Retail, Atlanta United

Tory Edwards - Event Producer, Atlanta Influences Everything

Ian Ford - Event Producer, Atlanta Influences Everything

Bem Joiner - Event Producer, Atlanta Influences Everything

Entry: Atlanta United (ATLUTD) collaborated with local creative and lifestyle brand Atlanta Influences Everything (AIE) to launch The 404 Kit. The club was one of four selected by adidas across Major League Soccer to launch a kit in summer of 2023. The goal was to ignite an invitation to a new audience for the club, while inspiring generations to come. ATL UTD did this by celebrating the rich culture and history of the city, specifically how pivotal the 90's were for the community, and how everything from youth & HBCU culture, the Olympics & sports, fashion, music, and civic engagement has shaped a New Atlanta.

The 404 Kit launch did exactly what it was supposed to do. It tripled the engagement of the next best club during launch week and drove more earned media than any other kit release in club history. It ignited an invitation to a new fan, one that reflects the city of Atlanta and positions the club at the forefront of sport & culture. Moving into 2024 and beyond, we will build on this initial invitation to broaden the base of the club and be the most passionate and diverse fan base anyone has ever seen.

Staff Involved: CBS Sports

Entry: In April, CBS Sports Golazo Network launched as a completely first-of-its-kind free, 24-hour streaming network in the U.S. dedicated exclusively to global soccer coverage. The latest from CBS Sports’ best-in-class soccer coverage, CBS Sports Golazo Network serves soccer fans by launching with unparalleled coverage of all the top domestic and international soccer competitions across the globe, making it the ultimate year-round destination for soccer fans.

The network’s daily programming in addition to live matches that often include UEFA Champions League, NWSL, Serie A and top domestic competitions like the U.S. Open Cup, includes a number of studio shows. Daily studio programming includes Morning Footy, Box 2 Box, Scoreline, Kickin’ It and Attacking Third.

Staff Involved:

Joe Stetson, New York Red Bulls.

Liz Martin, New York Red Bulls.

Kevin Maulbeck, New York Red Bulls.

Justin Baier, New York Red Bulls.

Anthony Ingrassia, New York Red Bulls.

Jordan Rabinowitz, New York Red Bulls.

Entry: For the first time in club history, the New York Red Bulls launched a third jersey, the "Freestyle Kit", on August 1, 2023. The club used a 360 degree rollout plan to tell the specific story of how New York City area’s charter Major League Soccer team conceived of this kit to celebrate hip hop the New York Red Bulls way.

The goal for this kit was to make the New York Red Bulls an integral part of the cultural conversation around Hip Hop 50 in New York City, and to wear a kit unique to this moment, unlike any that any MLS team has worn before.

Staff Involved:

Cathal Conlon - New England Revolution, Vice President of Marketing & Community Engagement

Kelsey Hough - Adidas, Manger Sports Marketing

Armin Bachman - Owner, Orchard Skateshop

Entry: Skateboarding has a long history of appropriating silhouettes and imagery from sport. In this pack with an iconic Boston skate shop, Orchard, adidas Skateboarding reinterpreted the New England Revolution jersey by pulling inspiration from the region’s history and variety of subcultures, to create something unique and representative of their shared community and city. The innovative product pack was launched with multiple community skate events in Boston and at Gillette Stadium, featuring pros from the adidas Skate team carving up a custom-branded mini-ramp that was then donated to a Boston community center. The collaborative, multiplatform product launch resulted in widespread coverage among skating media and influencers, as well as immediate retail success. The gear was a hit with skaters and Revolution fans alike, leading to a 100% sell-through rate on the jerseys and 75% sell-through on the shoes, and growing.