Website: www.intermiamicf.com

Staff Involved: Inter Miami CF

Entry: The Sergio Busquets 'Maestro' video was born from the admiration of football legends and coaches. We took a purist approach to connect deeply with discerning football fans who understand Sergio's significance to the sport. Known as the 'beautiful mind,' the 'professor,' and the ‘orchestrator of the game’, we focused our video on a live orchestral performance of our main Inter Miami supporters' anthem, 'Vamos a Cantar.' Collaborating with a local orchestra and director, we crafted an original rendition of our supporters' song, anchoring this announcement to our home, Miami.

This project boldly challenged conventional marketing strategies with an aim to highlight the grandeur he brings to the true football aficionado. We maintained a mysterious edge by withholding his face throughout the video and integrating subtle references in this 'performance.' By juxtaposing Busquets' playing clips with the orchestra's performance, we drew parallels between their profound impacts, appreciated only by ardent classical music enthusiasts or football fans.

The unparalleled video, concluded with Busquets’ message to the fans “Sí Miami, estamos listos” (Yes, Miami. We’re ready.), generated millions of impressions and views across our social media channels ahead of a highly-anticipated must-win rivalry match, which, of course, Inter Miami won.

Website: espndeportes.espn.com

Staff Involved:

Executive Producer: Rodolfo Martinez

Executive Producer: Bowen Dou

Executive Producer: Gisela Leyva

Director of Production: Edgardo Mattei

Director: Martin Fradkin

Producer: Vilma Obando

Writer: Martin Fradkin

Associate Producer: Juan Irigoyen

Associate Producer: Mireya Torres

Associate Producer: Dayron Quiroz Sanchez

Cinematographer: Jimmy Amperiadis

Cinematographer: David Garden

Audio: John Wermuth

Editor: Ignacio Sesma

Reporter: Pilar Perez

Entry: The Women's Soccer World Cup came to Australia and New Zealand, and ESPN Originals premiered the 2nd season of ''In Her Shoes.” The series that tells the most outstanding stories in women's sports is back. Eight new special installments with the most prominent protagonists in the world of football and the life story that represents them. Overcoming, inspiration, influences and a hopeful message.

“In Her Shoes” is a series that offers the opportunity to put yourself in someone else's shoes. To analyze the lives of great female athletes and understand the reasons for their behavior, both in good and bad times. A universal proposal, with protagonists from different parts of the planet, with diverse experiences, to identify and analyze the role of modern women in new generations.

Website: www.atlutd.com

Staff Involved:

Hannah Jordan - Director, Corporate Partnership Activation

Matt Moore - Director, Digital Media and Broadcast

Hannah Shoener - Sr. Manager, Corporate Partnership Activation

Van Emberger - Sr. Content Producer

Joe Freihofer - Bilingual Host and Content Producer

Sonya Ivashchenko - Content Producer

Gislina Saul - Sr. Coordinator, Community Relations

Ed Cahill - Director, Brand and Digital Partnership

Entry: Atlanta United and Delta Air Lines leaned into documentary-style content to capture the little moments that made each of the episodes’ journeys so special. With the partner integration woven organically throughout the series, it reimagined traditional sponsored content with storytelling that accomplished both Club and Partner goals.

This project began with Delta’s desire for content that showcased travel. From an Atlanta United perspective, we felt this would also be a good opportunity to create authentic connection points between fans and some new roster additions. Planning for the series kicked off when Atlanta United signed Greek forward Giorgos Giakoumakis and we understood how much pride he had in his roots. We created the idea of flying to Greece to meet his friends and family and bring them back to Atlanta to surprise him after a match. After a successful trip to Greece, we coordinated two additional videos in the series which included feel-good stories that involved travel to both Seattle and Dallas.

Website:

Staff Involved:

Social Media Content: Kosta Kounadis

Video Producer: Jules Bouvier

Director, Media & Production: Patrick Vallée

Chief Marketing Officer: Samia Chebeir

Entry: The brainchild of the CF Montréal digital team and midfielder Victor Wanyama’s viral Twitter legacy, “Wanyama and his Famous Spaghetti Recipe” is a satirical and gastronomic exploration of the Kenyan footballer’s passion for the iconic dish. Set in the CF Montréal kitchen at Centre Nutrilait training centre, Wanyama and Club chef Dave Dobson tackle this savoury staple of Italian cuisine in one of the Club’s highest performing videos of the year across all social media platforms. Wanyama and Dobson set sail on a quest to prove to teammates and fans alike that the Kenyan’s midfield mastery extends beyond football and into the culinary arts.