Inter Miami CF

Staff Involved: Inter Miami CF Marketing Team

Entry: In 2023, Inter Miami CF's social media presence underwent an extraordinary surge, soaring from 3 million to an astounding 30 million followers across multiple platforms, marking unprecedented growth. The Club now totals nearly 16 million followers on Instagram, making it the most followed team on the platform among NFL, NHL, MLB, and MLS teams, and giving it more followers than many prominent European clubs. Inter Miami is also the most followed individual sports team on TikTok in the US with more than 7 million followers, while its X (formerly Twitter) page accounts for more than half of all interactions MLS clubs had on the platform in 2023.

With Inter Miami CF Ownership and leadership bringing the best player in the world to South Florida, the Club’s Marketing Department and Social Media Team were quick to seize the historic moment for fútbol in North America.

In fact, Inter Miami’s Sí Campaign, executed on the Club’s social media platforms, won the MLS Marketing Initiative of the Year for 2023. Born of the idea of confirmation that Lionel Messi was signing for Inter Miami after years of rumors and speculation, the Sí Campaign connected the catalyst of MesSÍ, to the historic signings of Sergio “BuSí” Busquets and Jordi “JorSí” Alba, as well as the song “Sí, Muchachos”, Messi’s sold-out unveiling event: La PresentaSÍon, and the Club’s first-ever title: Sí, Campeones with the concept.