PUMA x Christian Pulisic Legacy Program

Website: Click here

Staff Involved:

Christian Pulisic - PUMA Ambassador and U.S. Soccer Men’s National Team Player

Kellie Ambrose-McGrath – Marketing Senior Director, PUMA

Joshua Koerner – Marketing Manager, PUMA

Melissa Garbayo – Senior Director, Marketing Communications, PUMA

Elaina Cipriano – Manager, Public Relations & Marketing Communications, PUMA

Allison Hall – Marketing Manager, PUMA

Matthew Moore, Managing Director, Centre Circle Consulting Limited

Jonathan Cantwell – Managing Director, C11 Marketing

Jorge Vizcaino – Partner & Founder SOCTAINER

Entry: Shortly after signing with global sports company PUMA in 2021, brand ambassador and U.S. Men’s National Soccer Team player Christian Pulisic wanted to collaborate with the brand to create a program that would inspire the next generation of players and help grow the game of soccer in the United States. The PUMA x Christian Pulisic Legacy Program launched in the summer of 2023 with the goal of providing underserved youth access to the sport of soccer. A highlight of the program is the Pulisic Stomping Grounds powered by PUMA, a new SOCTAINER soccer facility that opened in Miami with additional facilities opening across the U.S. leading into the 2026 FIFA World Cup. The Miami Pulisic Stomping Grounds provides underserved local youth access to a safe and high-quality space and fosters well-being and inclusivity. The program also prioritizes mentoring and nurturing the kids’ personal growth through teamwork, leadership, and essential life skills.

As part of the long-term goal with this program, together with The DICK’s Sporting Goods Foundation, PUMA and Pulisic pledge to donate a minimum of 60,000 soccer balls by the 2026 FIFA World Cup to enable underserved youth to have access to play soccer.