2023 Judges.

The industry leaders of North American soccer.

Sirena Amarikwa

Director of Brand & Digital Strategy, Perfect Soccer

Sirena Adaugo Alise Amarikwa is the visionary owner of EVLV, Inc., a trailblazing digital cultural creative marketing agency that is revolutionizing the way online brands are built. With her innovative and forward-thinking approach, Sirena has redefined the landscape of athlete, business, personal brand evolution and elevation in the digital sphere.

As the Director for Brand and Digital Strategy for Black Players For Change (BPC), Sirena holds a prominent role as a pioneer within the organization, being the first female to take on such a position. Her groundbreaking strategies and visionary insights have propelled BPC to new heights, setting a new standard for brand development and digital presence within the sports industry.

Beyond her exceptional career achievements, Sirena is a driven entrepreneur, a retired pro athlete, a loving mother of three boys, and a devoted wife and daughter. Her multifaceted persona embodies resilience, dedication, and a relentless pursuit of excellence in all aspects of her life.

When she's not meticulously tending to brand management, you can find Sirena proudly donning her exclusive Perfect Soccer Mom merchandise, and imparting her expertise as she coaches her boys' in sports and academic excellence. She is also deeply involved in developing her own nonprofit organization, leveraging her influence and resources to make a lasting impact in the community. As a testament to her versatility, Sirena is even involved in the agricultural realm, tirelessly working on her farm, #AmarikwaAcres.

With Sirena Adaugo Alise Amarikwa at the helm, the future of online brand building is redefined. Her revolutionary strategies and calculated freedom, coupled with her unmatched dedication, continue to reshape the digital marketing landscape, making her an influential force to be marvelously marveled.